Home / Outdoor Advertising / Highway OOH
Highway hoarding advertising in Chhattisgarh
Big boards on the roads that connect Raipur with Bilaspur, Durg-Bhilai, Dhamtari, Mahasamund and beyond. Highway hoardings reach truckers, travellers, contractors and the towns along every route.
Formats
- Large highway hoardings and unipoles
- Toll plaza and dhaba branding
- Town entry gantries
- Petrol pump branding
- Rural wall painting along routes
Recent campaigns
On the roads of Chhattisgarh
What’s included
Own the road between cities
01
Corridor planning
We map the highways that matter for your sales: dealer towns, project sites or tourist routes.
02
Site booking
Large-format boards with long approach visibility, chosen for speed and line of sight.
03
Town entry branding
Gantries and boards at the entry of key towns so your brand greets every visitor.
04
Dhaba and pump branding
Branding at stops where drivers and travellers actually pause.
05
Wall painting add-on
Village wall paintings along the same route to extend reach cheaply.
06
Monitoring
Photo proof at launch and periodic checks, since highway boards face harsher weather.
Why it works
Why highway media matters for brands that sell beyond Raipur
A lot of Chhattisgarh’s buying happens outside Raipur: in district towns, industrial belts and villages. Highway hoardings put your brand on the routes those buyers, dealers and contractors use every week.
Highway boards are read at speed, so we keep creative brutally simple: brand, one benefit, and where to buy. That discipline is what makes them work.
Best for
- Steel, cement and building materials
- Tractors, two-wheelers and auto dealers
- Agri inputs, seeds and fertilisers
- Hotels, resorts and tourism
- Logistics and transport brands
How we work
How the campaign runs
01
Brief
Your product, target area, budget and campaign dates.
02
Site plan
Shortlisted sites or routes with photos, sizes, visibility notes and rates.
03
Creative
Artwork sized and proofed for each format, print-ready.
04
Mounting
Printing, installation and checks, with dated photos of every site.
05
Proof & report
Proof-of-display photos plus a summary of where your brand ran.
Questions
Questions about highway ooh
Which highways do you cover?
We plan boards on the main corridors out of Raipur, including towards Bilaspur, Durg-Bhilai, Dhamtari and Mahasamund, and on other routes on request.
How big should a highway hoarding be?
Highway boards need to be larger than city boards because they are read at speed and from a distance. We suggest sizes per site, usually 30×15 ft and up.
Can you combine highway boards with wall painting?
Yes. Wall painting in villages along the same route is a low-cost way to repeat your message between big boards.
Get a quote
Plan a highway campaign
Tell us the routes and towns that matter. We’ll send a corridor plan with sites and rates.
Call / WhatsApp: +91 98267 02967 · +91 82230 69997
Email: prashant@picomm.in · mayank@picomm.in
Office: Office No. 13, 3rd Floor, Jeevan Plaza, Lodhipara, Raipur (CG) 492007