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Retail & BTL branding in Raipur and Chhattisgarh
Win the last few feet before the sale. We brand shops, dealer counters and walls across towns and villages with signboards, in-store displays, POP material and wall paintings.
Formats
- Dealer and shop signboards
- In-store branding and POP
- Wall painting in towns and villages
- Shop shutter painting
- Danglers, posters and standees
Recent campaigns
Retail branding at the counter
What’s included
Branding at the point of sale
01
Retail audit
We visit outlets, note sizes and conditions, and photograph every shop before branding.
02
Dealer signboards
Flex, ACP and glow sign boards with your brand and the dealer’s name, installed outlet by outlet.
03
In-store branding
Counter tops, wall panels, product displays and POP that guide the buyer to your product.
04
Wall painting
Town and village wall paintings across districts, tracked with photos and locations.
05
Shutter and van branding
Shop shutters and delivery vans painted or wrapped in your colours.
06
Tracking
A sheet with outlet name, location, photo and date for every unit, so nothing is invisible.
Why it works
Why BTL still sells in Chhattisgarh
In most of Chhattisgarh the buying decision is made at the counter: the dealer, the mason or the shopkeeper recommends a brand. Branding that sits right there, on the board above the shop and the wall next to it, is what keeps you top of mind.
Wall painting is still one of the cheapest ways to reach rural buyers. Done at scale and tracked properly, it builds presence in every village on your sales map.
Best for
- Cement, steel, paints and pipes
- FMCG, food and beverages
- Agri inputs and seeds
- Telecom and consumer durables
- Banks and microfinance
How we work
How the campaign runs
01
Brief
Your product, target area, budget and campaign dates.
02
Site plan
Shortlisted sites or routes with photos, sizes, visibility notes and rates.
03
Creative
Artwork sized and proofed for each format, print-ready.
04
Mounting
Printing, installation and checks, with dated photos of every site.
05
Proof & report
Proof-of-display photos plus a summary of where your brand ran.
Questions
Questions about retail / btl branding
How do you track wall paintings and shop boards?
Every unit is logged with outlet name, location, photo and date. You get the full sheet at the end of the campaign.
Can you brand dealers across districts?
Yes. We plan dealer and wall-painting campaigns across Chhattisgarh districts, town by town.
What is the difference between ATL and BTL?
ATL (above the line) is mass media like hoardings and TV. BTL (below the line) is targeted, close to the sale: shop branding, POP, wall paintings and activations.
Get a quote
Plan a retail or wall-painting campaign
Share your dealer list or target districts. We’ll send a plan, rates and timelines.
Call / WhatsApp: +91 98267 02967 · +91 82230 69997
Email: prashant@picomm.in · mayank@picomm.in
Office: Office No. 13, 3rd Floor, Jeevan Plaza, Lodhipara, Raipur (CG) 492007